It0s no secret that using articles is one of the best ways to market one0s business, add credibility to a website and promote products. However, for you to be able to use articles as a marketing tool, you need to know how to market the articles in the first place, so that they maybe viewed by as many people as possible!
In this article we will discuss ten powerful and effective marketing tips that you can implement in order to unleash the true power of your articles!
Article Marketing Tips #1: Useful Information: When it comes to article marketing, keep in mind that the biggest reason why anyone will read your article is for information that will help them. So make sure you include some helpful information and minimize the amount of 0fluff0 or 0padding0 which is often used to maximize the word count.
Article Marketing Tips #2: KISS: In this case it means 0keep it Short and Simple.0 When you write content or get it written for the internet and ezines, keep your articles precise and concise. This is important to hold the attention of your reader because unlike offline publications, reading off screens results in much shorter attention spans for your […]
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Written by on January 31st, 2008 with no comments.
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It is Google’s fault actually. No one can be blamed for this matter more than Google itself.
Google came up with a brilliant plan for determining the best web pages to show in their search engine results. And then without telling us the intimate details of their plan, they told us about part of their algorithm by explaining the importance of inbound links — the Google PageRank (PR) system — in their calculations.
Google itself planted the seeds its own future headaches. Nobody did it to them; they did it themselves.
I am sure the fault really lies in Google’s marketing department. They wanted to tell the world what made their search engine algorithms more powerful than the competition. It probably was an innocent mistake on their part. But once the genie is out of the bottle, it is impossible to put the genie back in the bottle.
So, now the whole world knows that if you want to get good search rankings in Google, you must have links pointing to your website from other websites on the internet. Everyone also knows that if you want better search rankings in Google, then you should strive to create even more links with the appropriate keywords […]
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Written by on January 30th, 2008 with no comments.
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Every single business owner can benefit from article marketing. It doesn’t matter if you provide a service, sell a product, market information or are involved in direct sales or affiliate marketing. Article marketing is a fantastic tool to build your business.
What is article marketing?
It is simply the practice of writing articles and publishing them online via your choice of the thousands of article directories available. These article submission directories range from niche specific to broad based. Here are the top 10 benefits of article marketing.
#1 Provide valuable knowledge. The articles you submit and publish help people solve their problems, learn more, and find the answers to their questions. It doesn’t matter what type of business you own, you have knowledge people are looking for.
#2 Build credibility. When you share your knowledge with people, you help to establish yourself as an expert. The more knowledge and information you provide, the more credibility you have.
#3 Increase brand awareness. Article directories have a broad reach. You submit your article to them, they publish it online AND your article is available for reprint on blogs and websites around the world. Not to worry, the businesses that use your article keep your contact information, links, […]
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Written by on January 29th, 2008 with no comments.
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by Paul Egan
When learning how to Make Money Online with Articles the best place to start is knowing about Keyword Density. Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.
Over Optimizing Your Articles
It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times. This will greatly affect your chances when trying to make money online.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are find that you are starting to make money online from your rankings, then you can choose whatever keyword density you like.
The Right Density
No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people. Once you’ve mastered these techniques you are well on your way to learning how to make money online.
To your success,
Paul Egan
www.pjeaffiliate.com
For more information about how to make money online and three FREE ebooks on the subject visit:www.pjeaffiliate.com
Article Directory: Article Dashboard
Written by Andrew Wilson on January 28th, 2008 with no comments.
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